Work · no fixed formula
No fixed formula. Just work that fits.
Sometimes a story needs sharp copy or a campaign. Sometimes it needs a social format, website or video. I do not start with the medium. I first look at what the story and its audience need, then I make it.
Strategy in my head. Execution on the screen.
Selected work
See the work first. Then the thinking behind it.
Browse campaigns, websites, social formats and video. Then open a case to see the challenge, my role and the choice behind the final result.
A selection of projects where strategy, instinct and craft had to come together.
Elite Series League of Legends
How do you attract viewers before the first match has even started?
Elite Match of the Week
How do you make every match day instantly recognisable on social media?
Kieswijzer de podcast
How do you make long political conversations engaging for young people?
ISO event recap
How do you make the energy of an event live on?
U-Pad website
How do you give a student association one clear digital home?
AboutServicesFocusContact
Strategy · Venture Building · Investment Readiness
Startup ecosystems built for scale.
SenZ Business strengthens ventures, institutions and ecosystems by turning strategic ambition into market-ready propositions.
Not just advice. An ecosystem partner for growth.
Strategic advisory, venture creation and investment enablement in one integrated growth platform.
SenZ Business
How do you make a broad international proposition clear and credible at a glance?
Client feedback
What stays with people after launch.
A strong result should not only look right on screen. It should also work for the people who continue using it. More experiences will follow.
Project contribution
Logo, brand and website
Arend designed the SenZ Business logo and built our website, senzbusiness.com. The result looks polished and professional and fits our brand identity well. Arend was proactive in his communication. The website works as intended and presents the key elements clearly.
Behind the screen
The output changes. The way of thinking stays sharp.
Whether the result is a campaign, website or social format, the work starts before the first design or line of copy.
Find the real question.
What needs to change, who is involved and where does the tension sit?
Set one clear route.
Choose the message, format and timing that fit the audience and the moment.
Turn direction into something real.
Copy, social, video or web, made clearly enough to use and strong enough to remember.
Working on something too?
Show me.
An idea, brief or half-finished page is enough. I will look at the challenge with you and be honest about the route that makes sense.
Want to make something sharper?
Tell me what you are working on and where it feels stuck. I’ll give you a first direction and tell you honestly which route makes sense.